Mother Iggy on Mango

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Mother Iggy ($MOTHER) is a Solana-based meme coin linked to Australian Rapper/Model Iggy Azalea. Celebrity-branded meme coin hype mania may be an apt summary, but this Mother has legs. It's an interesting push of a celeb coin due to the many sides of this coin. The allure of Iggy's stardom and already large audience base are an important bridge to introduce more users to the variety of what the crypto space offers. Sure, it's a celeb meme coin, but did we mention it has real-world utility and promotes philanthropy?

Inspired by her public image and mother persona, Iggy Azalea launched a token with DeFi, degen and entertainment principles. Near and dear to her origins, Iggy has also created a wallet to donate $MOTHER to save Koalas. The token itself is a smothering image of her gluteus mother maximus. Smother, $mother, props for the cleverness. Iggy embracing her persona fits perfectly into the degen culture and meme hype within crypto. Her social feed is alive, engaging with her token holders, retweeting their memes and putting time into the important social engagement of her community.

$MOTHER provides a constant tagline in the branding of her social memery, which proves to be true following a surprise utility announcement. Holders of $MOTHER will soon be able to purchase mobile phones and monthly cellphone subscription plans. Iggy is launching a telecommunications company. A real-world utility application from a meme coin, Mother is out here inventing as an entrepreneur in ways that many of her newly found crypto enthusiast fans aspire to.

Celeb coins can’t avoid their double-sided nature. On one hand, the celebrity offers a large built-in audience with their involvement. Their amplified social visibility leads to marketing power where all announcements are guaranteed to be seen by many while the brand and image attract many other potential investors. A normal celeb coin may see the continued endorsement of a coin by the celebrity as a challenge when dips occur but Iggy is tying it into her other financial endeavors, she's all-in on continuing support. The high-profile nature of the marketing can lead to extreme volatility and regulatory attention. This celeb coin is operating under unique parameters and all eyes are keen to see the results.

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